What is Google Ads? Complete Guide

Introduction

In this digital age, everyone wants to take their business forward online. To take your business forward, the best platform is Google Ads. It takes customer in this blog directly to the will explain what Google Ads How it works and why it is important for business

What is Google Ads?

Google Ads is an advertising platform that displays your products/services and ads on Google search and website. with this, you can target only those are interested in your product and service.

Type of Google Ads

Search Ads

Search ads, is an advertisement that appears on a search engine such as Google when a user searches for a particular keyword.

Shopping Ads

Shopping ads are ads shown on Google that include a picture of the product being sold, the price, the store name, and other important information.

Display Ads 

Display ads are online advertisements that use text, images, and a call-to-action (CTA) message, and appear on a website, app, or social media

Video Ads

Video advertising is a marketing strategy in which a short and information video promoting a product is created and played before, during, or after the main video 

App promotion ads

App promotion ads is a process in which app developers advertise their app and increase its visibility and usability among potential users.

How works Google ads

  • Bidding process
  • CTR (Click through rate)
  • Conversion
  • Keyword selection
  • Remarketing

Benefits of Google ads 

  • Fast Results 
  • Targeting audience
  • Budget control
  • Proformance Tracking

How to start Google ads


  •   First Create a Google ads account
  • Then Campaign setup
  • Keyword select
  • Budget setup
  • Ads publish

Common mistake in Google ads

  • Wrong keyword 
  • Budget setup
  • Ads optimize

Google ads for your business it is very good, this will increase the product and service done on your website. And you will get results quickly.

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